Ways to reduce bounce rate of your website
The bounce rate is one of the important metrics of your website which needs constant monitoring. We understand audience behaviour through it and try to reduce it. While high bounce rate is one of the most common for decreasing your website conversions. If the majority of your users are leaving your website on the first page itself, then you can’t convert them into subscribers or daily visitors.
Let’s learn first what is bounce rate? And how it can be reduced?
Bounce rate is actually the percentage of users who visit your website’s landing page and then decide to leave without going to a second page or next page. A higher bounce rate indicates that website couldn’t able to convince the user to stay and explore your site further.
A visitor can bounce from your website like clicking the back button to leave your website page, closing the open window, typing a new URL,clicking on a link to a different website, or due to a session time out.Learn the most effective methods to reduce bounce rate
Now how to stop or reduce this from happening? Let us see what are the ways to reduce bounce rate of your website:
1. Providing better User Experience
User experience is the judgement of a user while they are browsing your website. A good user experience is when a user finds a website which isnot only easy to browse but also eye-catching.
The first thing is you should createa website which will look equally great on all platforms and devices and then wisely watch out how your visitors behave and what influences their decisions on your website.
2. Improving Site’s Speed
The users make up their mind about a website in few seconds and you obviously do not want to waste this time showing them a blank page which loads scripts and download your web content.
Use some tools like Pingdom and Google Page Speed, with which you can optimize every landing page of your website.To improve site’s speed, you should optimize your images, use a CDN, add better caching, and consider to choose a faster-hosting provider.
3. Using High-Quality Images
Images are alternative effective tool with which you can use to decrease your bounce rate. The reason that so many websites uses high-quality photos as a full-screen background because they have proven to be very effective for reducing bounce rates. Companies like Google that were famous for their plain white background and minimal layouts are now using high-quality images on their landing pages.
4. Making site readable
We all know that majority of content on most of the websites is in text format. And most of the users neglect that this is the most important part of any website’s user experience.
You need to ensure that the text on your website is easy to read on all devices. It shouldn’t be too small or else users will have zoom to read it. Use font sizes that are large enough for smaller screens and not small enough for larger screen.
These were some few steps which you can use to reduce bounce rate of your website. However, website content also plays an important part for reducing bounce rate of your website.